LISA全球本地化战略亚洲高峰会在新加坡举行

Where Enterprise Globalization Becomes a Reality

Pan Pacific Hotel, Singapore, May 2 – 4, 2001

SINGAPORE, April 23 /PRNewswire/ — After a successful Global Strategies Summit in San Jose, California, where over 270 business and industry participants examined the issues relating to the Globalization of International business, the world-wide Localisation Industry Standards Association (LISA) and SMP Marketing Sarl announced today highlights of the May 2-4, 2001 Global Strategies Summit at the Pan Pacific Hotel in Singapore.

Over the past two years the Asian economy has been the fastest growing in the world, and is now strategically focused on the issues of international growth. Globalization is at the forefront and Localization is critical! According to a recently study by Jupiter Research, “The Asia-Pacific Region will be home to a third of the world”s Internet consumers by 2005.” The LISA Global Strategies Summit — ASIA will demonstrate how to succeed in the Asia- Pacific web globalization surge by showing how companies automate their websites and use the internet to manage B2B cost effectively, while leveraging language and culture to increase revenues.

The program offers business and technical guidance in three areas: How to structure e-business globalization; understanding localization and internationalization planning, organization, implementation, and measurement issues; as well as best practice and case studies.

Highlights and featured events of the Summit include:

Keynote speaker Charles Pau, Director of International Product

Management for Lotus Development Corporation and Director of

Globalization Architecture and Technology for IBM Software Group, will examine how the Internet has changed the way people communicate,

coordinate, and collaborate.

Special Globalization Case Studies featuring

John Hammond, Product Manager for an Internet Portal project known as

“B2BeX,” a Global Business to Business Exchange and responsible for a

project that is taking the Bank trade products on line in an end-to-end

supply chain management environment, will reveal the secrets to

globalizing a B2B exchange.

Elisabeth Abeson, Globalization Strategist at ibm.com, will give a

behind-the scenes-look at the ibm.com redesign and show how a global

team of IBM stakeholders, business partners and vendors created a

multi-market Web system for 166 countries.

Full-day workshops that will aid participants in

implementing internationalized products quickly and support higher

standards of I18N product designs through the LISA Internationalization

Workshop presented by Basis Technologies & Berlitz GlobalNet, and

understanding translation and online workflow processes so that they

can compare and evaluate solutions from several tools and systems

developers at the Globalization Tools Workshop presented by LISA and

AsiaRain.

Product Exhibitions including tools and technology from: Uniscape, SDL,

TRADOS, STAR, EWGATE, The 8th Network, Basis Technology, and Asia Rain.

LISA is the only trade association dedicated to the global product distribution and localization business. Over 245 corporate members dedicated to improving business practices and global trade. LISA Forums and Workshops are regularly held in Asia, North, America, Europe, and emerging markets. Visit LISA online at http://www.lisa.org/ or go directly to http://www.lisa.unige.ch/events/2001singapore for further information on this forum.